The Bend Burn Breathe (B3) story

I love sharing the evolution of Bend Burn Breathe (B3) — a philosophy that unites body, mind, and spirit through mindset, movement, and creative practice.

Origins  

During my years as a personal trainer — and as an amateur champion bodybuilder — I understood the importance of a well-rounded fitness routine built on flexibility, strength, and cardio. I called it the fitness stool. By 2015, those three pillars became the foundation of B3’s first iteration: bend for flexibility, burn for strength, and breathe for cardio.

At the time, I was passionately practicing (and occasionally teaching) yoga, weightlifting, and spinning — the perfect embodiment of that balance. The concept also translated naturally into yoga: bend for flexibility, burn for strength, and breathe for flow and breathwork.

Expanding the Philosophy

At the same time, I was studying positive psychology, immersed in corporate wellness, rekindling my performance art practice, and writing regularly. The wellness lightbulb went off! I realized that B3 could extend beyond fitness into a holistic framework for well-being — one that integrates mind, body, and soul:

Bend – cultivate a flexible and resilient mindset. Burn – adopt a healthy, active lifestyle. Breathe – engage in practices that bring joy and nourish the spirit

Living the Practice

As a certified wellness coach, I began applying this approach to hundreds of corporate employees, integrating behavior-change science with creativity and lived experience.

Today, as I continue to teach, research, and live these principles, the Bend Burn Breathe philosophy serves as both a guide and a grounding practice — a reminder to be flexible, be fit, and be free.